The hamlet of Riverhead, located in the Town of Riverhead, is at the mouth of the North and South Fork. It it the arguably most “built up” hamlet on the east end, with car dealerships, home depot, target and walmart stores, and many chain restaurants. The main section of town is very scenic overlooking the Peconic River as it leads into the Great Peconic Bay. Riverhead is truly the “crossroads” of the East End.